Newspaper advertising works. In fact, newspaper advertising is producing better results now, than it’s in years due to a significant decline in advertisers (which means less competition for you personally!) It is a superb time to take advantage of this less competitive medium.

Due to the weak economic climate, newspapers tend to be more ready to negotiate on the price tag on ads. Writing offers to the newspapers for stand-by space is a superb way to place ads for as much as 75% off newspapers’ open rates. Stand-by space is space that is still available very near to the newspapers’ final deadline. Generally the newspaper will fill these spots with in-house (or non-paid) advertisements. naija news  Obviously some revenue is better than none, so accepting stand-by offers is just a way for the newspaper to gain some revenue from these left-over spots, as you take advantage of significantly reduced ad rates.

Usually a supply contains four things; the window of time in that you want your ad to operate, the total amount you’re willing to spend on this campaign, the locations and dates your ads can run, and finally, the ad art.

The window of time in that you are allowing the ad to operate may be anywhere from 1 week to multiple weeks. Generally, a 2 to 3 week window is useful for newspapers. This enables them to drop your stand-by ad in anytime within your designated window (depending on one other terms of the offer).

Clearly stating your budget for the stand-by space offer enables you to monitor the quantity of money you will be spending over the course of one’s campaign. A standard method to designate your budget is by setting a cover on the quantity of ads which can be placed within your time window. As an example, if your offer states that you will be willing to pay $200 for a fraction page ad and your budget is $1,000, you are able to allow newspaper know that you will be only authorizing the employment all the way to 5 ads for a maximum charge of $1,000.

Other parameters that must be outlined are where and once you want these ads to run. The more flexible you’re the more likely your ad will be picked up. However, if your ad was created to only run in the sports section, you have to be sure that the newspaper is aware of that. If you’re open to any section in the newspaper, you’re more likely to get placed. As far as the days of the week, you are able to request that a newspaper only use your ads on the weekends (Friday, Saturday and/or Sunday) or you are able to authorize the use of the ad any day that space becomes available.

Finally, the ad art should be submitted to the newspaper. You can create a certain size and the newspaper can only use that size, or you are able to submit many different sizes so your newspaper has more opportunities to really get your ads placed. In either case, make certain the newspaper understands if your offer is for a black and white ad or a color ad.

Stand-by space offers are a good way to really get your ads into newspapers for much less compared to the regular rates. However, you must understand that placement via stand-by offers isn’t guaranteed. If space does not become available, your ad will not be placed and you will not be charged. Stand-by space offers may be tricky and time intensive, so employing assistance from an offer agency with expertise in newspaper advertising can be a good idea.

Leave a Reply

Your email address will not be published. Required fields are marked *