The definition of “click here” is just a generic term that appears all online – should you choose a Google seek out it yields 1.7 billion results (yes billion!), even although you do a precise search it still yields 972 million results. I am sure you’d agree these are astronomical results and I bet you are now wondering which site ranks number 1 with this term? – if you fail to be bothered to check on then I will let you know today – it is the adobe acrobat download page – I bet you did not genuinely believe that would be the one.

So just why, other than passing interest, would anyone be interested in such a fact? The answer to this question is anyone who is thinking about search engine optimization (SEO) – if I inform you that the utmost effective ranking page for “click here” does not contain the definition of “click here”, it generally does not can be found in the pages meta tags nor do either of the language even appear individually on the page then it might alter some of your thinking about SEO.

So after all that is has been discussing on page optimization (keyword density, usage of meta tags, usage of tags to highlight key phrases etc) we locate a clear exemplory case of a high ranking site that has NO on page optimization at all, it completely disregards all the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

So how has this been achieved ?.The answer is easy – backlinks. You will find literally countless a large number of sites that url to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the caliber of the links – a number of these backlinks originate from authority sites (.edu,.gov etc).

What is particularly interesting is this volume of links has probably been built organically – i.e. by people attempting to url to the site rather than been requested or encouraged to complete so. And why have they done this? – Because the site has something unique, useful or interesting to offer. This principle is a good one to bear in mind when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that individuals will WANT to url to?

This exemplory case of a high ranking site generally seems to not in favor of all perceived wisdom on site ranking i.e. it appears to suggest that on page optimization does not have any effect on ranking what so ever. Whilst this does be seemingly true in cases like this what we are probably seeing may be the sheer scale of top quality links to the site far outweighing any possible on page optimization to the level where it is irrelevant. However this could not likely hold true for the vast majority of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be taken care of.

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